Customer Strategist Journal

Let's get to work on AI

From building blocks to breakthrough

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In this issue

OUTLOOK
AI evolves from blueprint to tangible reality

What's the real deal with today's use of AI?

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PERSPECTIVES
Accelerate B2B sales revenue with AI

4 ways to ignite growth and boost revenue

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PERSPECTIVES
Generative AI makes its mark

AI tools to augment associates are beginning to generate outcomes and impact

PERSPECTIVES
Conversation intelligence: A soup to nuts primer

Contact centers are uniquely positioned to harness the best of always-on monitoring and algorithms to lift CX

PERSPECTIVES
Is generative AI making customer experience worse?

Traditional bots can't meet rising customer demands

May 2024 Let's get to work on AI

From building blocks to breakthrough

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PROFILE
Wearable AI tech gives Tractor Supply employees instant answers

With new tool, employees gain "an expert in their ear" to help customers faster

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IN DEPTH
Feeling overmatched by fraud? There's a smart way to use ML and AI to save time, cost

Modern fraud management combs through massive volumes of data to reveal patterns and signals that inform detection and mitigation strategy

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IN DEPTH
Service to sales gets a needed upgrade in the AI era

Can a sales attempt actually improve customer service?

INDUSTRY INSIGHTS
Is focusing on the wrong metrics sabotaging your CX?

Luxury retailers need to prioritize the right channels and KPIs to thrive

INDUSTRY INSIGHTS
Next enrollment season: Ready for a reset?

Consumers are more sophisticated than ever about their choices. Can your program rise up to meet them where they want to be?

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